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Teams developing a software product for the first time can draw on a wealth of free and readily available resources to come up to speed, learn best practices, and get their minimum viable product (MVP) to market very quickly.
Not so for teams working with hardware. The design, development and prototyping process takes longer, and is more costly than its software counterpart. Depending on the complexity of the product, iterations culminating in new physical prototypes can be measured in weeks or months, not days. User testing needs to be tightly planned and coordinated with the prototyping schedule. Business model testing is much harder than software products due to regulatory compliance requirements. There is also much less available information to help new teams navigate these unfamiliar waters and plan for success.
This book aims to level the playing field for hardware teams by providing a concise and practical roadmap that helps teams navigate the path to bring a hardware product from concept to production. Teams will be able to accelerate product development by building knowledge in the following areas:
- Understand the steps to bring a hardware product with integrated software components to market
- Get practical tips on how to execute each step while saving time and money
- Use primary market research to ensure the right product is built for the right customers
- Manage the transition to manufacturing and operations to produce a quality product
- Build a high performing cross-functional team to speed time to market
- Sales Rank: #321461 in eBooks
- Published on: 2015-02-20
- Released on: 2015-02-20
- Format: Kindle eBook
Review
"Elaine has taken her broad experience and boiled it down to a practical roadmap that can help a new hardware entrepreneur know what to expect and to plan for success. It has lots of wisdom from experience and it brings this to the reader in a very practical and useful manner. An extremely valuable read for the hardware entrepreneur."
- Bill Aulet, Managing Director and Senior Lecturer, Martin Trust Center for MIT Entrepreneurship; Author, "Disciplined Entrepreneurship"
"Elaine Chen brings lessons from years of leadership building hardware to help the rest of us avoid the most common pitfalls hardware startups face. Hardware takes longer, is less flexible to develop and mistakes are difficult to correct. Learning from Elaine's experience, readers will take away practical techniques that she's used to successfully build wireless controllers, quantified self wearables, and industrial robots."
- Eric Paley, Founder and Managing Partner, Founder Collective
"There aren't many books out there that provide practical help for hardware startups; this one is surely a must-read for any aspiring hardware founder."
- Ben Einstein, Managing Partner, Bolt
"Elaine draws on years of experience to provide a clear and concise handbook for companies developing consumer electronic products. In this playbook, she helps companies avoid common pitfalls and navigate the challenges of bringing new hardware products to life. It's a must read for both first time hardware entrepreneurs as well as seasoned veterans who want to fill in gaps in their experience."
- Scott Miller, Founder and CEO, Dragon Innovation; Partner, Bolt
About the Author
Elaine is a seasoned product strategist and engineering executive with a rich background in engineering and product development in startup settings. She is currently the Founder and Managing Director of ConceptSpring, which provides strategic product development consulting services to executives and leaders of product teams.
Elaine has served at the VP level in engineering and product management at several startups, including Rethink Robotics, Zeo, Zeemote and SensAble Technologies. She is also a Senior Lecturer at the MIT Sloan School of Management, where she teaches entrepreneurship, primary market research, and leadership development.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Like Interviewing a CEO!
By Gaurav
The book escorts you through different product development stages, focusing on Prototyping and Mass Manufacturing, from a high-level. What I like about the book is, instead of overwhelming you with plethora of information and facts, she cuts to chase and provides her own opinions on what should be done in a given development phase. If you ever felt that other books keep boasting about philosophical jargon, pick this one up for step-by-step advice.
Also, it incorporates a lot of material that will keep you covered for some extended period of time. So you may focus on developing, not reading another book...
1 of 1 people found the following review helpful.
Excellent read for first time hardware entrepreneurs
By Sam Shames
As a first time hardware entrepreneur working through the process of taking a prototype to mass production, I found Elaine's book invaluable because it provided a concrete roadmap for success, breaking down the key milestones and checkpoints that we should be hitting over the course of product development. Reading this book has enabled our whole team to move faster by helping us understand the right time to connect with manufacturers and giving us a framework to reduce the manufacturing uncertainty by focusing our internal development on the most critical components.
1 of 1 people found the following review helpful.
Hardware is different
By Benjamin S. Rubin
Most hardware entrepreneurs have experience in software. And software entrepreneurs have been spoiled. With agile, lean, modern platforms - software moves fast. Zuck's motto of move fast break things works with software. Hardware is a completely different beast. Breaking things equals expensive recalls! And customers have high expectations for product quality - even from first generation products. Elaine cogently lays out how to build hardware. This is a guide that anyone transitioning from software to hardware should keep close!
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