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How to build publicity campaigns from the inside out. Guerrilla Publicity is set to become the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from scratch, how to zero-in on a targeted market, and how to infuse a marketing plan with publicity hooks. This motivational book also includes: Inside info on how to make friends in the media; Simple ways to get others to spread the message; Sample press releases and media kits
- Sales Rank: #2280085 in Books
- Published on: 2002-06
- Original language: English
- Number of items: 1
- Dimensions: .98" h x 6.30" w x 9.22" l, 1.16 pounds
- Binding: Paperback
- 304 pages
From Publishers Weekly
Billing itself the PR bible for a new decade, Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars is a guide for self-promoters to increase their product's visibility. Authors Jay Conrad Levinson, Rick Freshman, Jill Lublin and Mark Steisel methodically explain strategies to help stir up interest, whether one is pitching a story or offering to take wedding photos. Their suggestions range from expressing your message simply (introduce yourself with a sound byte) to using the Internet as a publicity vehicle. Realistic yet supportive, this book will be a godsend to those untrained in the intricacies of publicity.
Copyright 2002 Cahners Business Information, Inc.
From Library Journal
Levinson began his series of "guerrilla marketing" titles in 1963 and now has almost 30 to his credit. Here he is joined by Rick Frishman, a previous collaborator who is president of Planned Television Arts and executive vice president of Ruder*Finn, and Jill Lublin (Insider's Edge to Powerful Publicity), CEO of the strategic consulting and public relations firm Promising Promotion. In 33 fact-packed chapters and two appendixes (sample materials and a resource directory), the authors offer a practical, step-by-step guide to publicity. Tips range from how to make friends in the media to using the Internet to publicize a product, and sample press kits and media packages are included. The book is not definitive but very usable, giving readers the know-how to carry out many of the functions of public relations and to find further information as necessary. This book belongs in public and academic libraries that serve business practitioners. Littleton M. Maxwell, Business Information Ctr., Univ. of Richmond, VA
Copyright 2002 Cahners Business Information, Inc.
About the Author
Jay Conrad Levinson is publisher of the much-admired Guerrilla Marketing Newsletter and lectures worldwide on guerrilla and below-the-line business techniques
Most helpful customer reviews
3 of 4 people found the following review helpful.
Not as broad based as hoped
By Craig Scott
I got this book because I hear a lot of buzz from prospective clients about using PR to promote their business virtually free. I figured this book had something to do with it.
What I found was a pretty good guide for using media exposure and publicity to promote yourself as and author or pundit--plus a great sales tool for the authors who are PR consultants--surprise!.
Not as practical when you are thinking of trying to promote a business like metal stamping, accounting services or the like. Some nuggets are applicable.
The dream this book whips up is that you can promote anything for only a few pennies and lots of good old American hard work and polite deference to journalists.
PR is important but make sure you have a marketing plan working alongside your PR efforts... good luck!
0 of 0 people found the following review helpful.
Guerrilla Publicity Is Informative And Easy To Implement
By Marilyn Parmelee
I really am still studying this book and am implementing everything possible. I especially like the "introduce yourself with a soundbite" chapter. The chapters in this book are short enough that you can read, then do before going to the next one. My favorite chapters other than the one mentioned are: Build Your Campaign From the Inside Out, Build Your Marketing Plan Around Publicity, Zeo In On Your Market-Save Time, Money, And Aggravation, Media Kits-Guerrilla Style and Find Your Uniqeness and Capitalize On It. Don't get me wrong, I like and can use it all, but those are my favorites because I needed them NOW. These chapters include the information I wish I had before I started marketing my book.
Marilyn Parmelee
Author of Hearing God's Voice For Yourself
0 of 0 people found the following review helpful.
Great common sense tool.
By Dave P.
Made great sense in reading it. A number of the ideas offered are relevant in any area of sales or publicity. Offers valuable helps for someone who is perhaps seeking ideas.
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